National Marketing for Xcite, Xtreme and Disney Forever Enchanted

The keys to create a nationally successful business are an effective marketing plan and product innovation!
Marketing is what gets you noticed and your must have product keeps them coming back! Nick Yeh - CEO, Ashdon
Ashdon Announces Its Disney Cinderella Forever Enchanted Keepsake Gown & Prom Dress Collection!


NEW YORK, NY — Ashdon, Inc. announced today the debut of its 2015 Disney Forever Enchanted Cinderella collection, its new line of prom and special occasion dresses inspired by the classic Disney tale and Walt Disney Studios live-action film "Cinderella" coming to theaters March 2015.

Launching at retail just in time for the 2015 prom season, our Cinderella inspired collection captures the spirit of this timeless story through glorious treatments and a variety of silhouettes and fabrics. Dresses feature a variety of on-trend fabrics such as chiffons, organza, tulles and jerseys with beautiful embroidery detail.

In addition to a keepsake gown reminiscent of the alluring dress Cinderella wears to the ball, there are four iconic design themes designed to tell the classic story including "Disney Cinderella Grand Entrance Design Collection", "Disney Cinderella Stroke Of Midnight Design Collection", "Disney Cinderella Magical Transformation Design Collection" and "Disney Cinderella Perfect Fit Collection" and nearly 50 style options, and a size for every body type; the Disney Forever Enchanted Cinderella collection is sure to enchant a new generation of young women who want to create a lasting impression on their special night.

"This new Disney Forever Enchanted Cinderella collection represents a magnificent chapter for our brand, and we're excited to give Cinderella fans everywhere, including those who have loved the story for years and to those who will get to know it for the first time through this collaboration, a chance to experience their own real life fairy tale," said Ashdon CEO, Nick Yeh. "By working together on this lovely collection, we hope to instill a sense of beauty and confidence to help remind young women everywhere that dreams can come true!"

The Cinderella keepsake gown will be sold exclusively online by retailer/s Promgirl.com and Simplydresses.com retailing at $495.00USD

"To be the exclusive online retail partner for this initiative is both exciting and an honor. We strive to make the major events in a girl's life, especially Prom, incredibly special - and what could be more special than wearing the dress of such a beloved Disney icon like Cinderella", says David Wilkenfeld, CEO of PromGirl.


The full Disney Forever Enchanted Cinderella collection will be available at specialty and formal
wear retailers across the US and Canada. Dresses will be available in a variety of sizes with
MSRP's ranging from $350-$800. Please visit www.foreverenchanted.com for further
information.

####


About Ashdon, Inc:

Best recognized for their glamorous Simone Carvalli and Impression lines, Ashdon, Inc. is a leading force in the formal-wear industry. Also housed under the Ashdon brand umbrella are the Victor Harper collection and Yumi Katsura Couture whose brand is recognized on the same level with the world's most prestigious fashion trademarks. Ashdon's collections extend with evening gowns, special occasion and bridesmaid dresses, mothers of the bride and teen prom lines, such as Xcite, Sparkle and Xtreme. No stranger to the celebrity world stars such as Carrie Underwood, Angela Bassett, Mariah Carey, Faith Hill, Heidi Klum, Aubrey O'Day, Michelle Rodriguez, Sofia Milos, Deborah Cox, Carrie Ann Inaba, Vanessa Hudgens, Selena Gomez, Ashley Greene and The Bachelor's Tara Durr all have worn a gown from one of their collections on the red carpets or down the aisle. Their gowns have been featured in Life & Style, the Teen Choice Awards as well as top-rated shows such as The Vampire Diaries, The Price Is Right, and on Tyra Banks' America's Next Top Model. For more information on Ashdon, please visit www.Ashdonbrands.com.

About PromGirl LLC:

PromGirl is the largest online retailer of Prom and special occasion dresses nationwide. Its mission is to provide teen girls with their dream dress through a seamless and stress-free shopping experience, making the most important events in her life – Sweet 16, Homecoming, Prom and beyond – all the more special. In business for 16 years, it is headquartered in New York City with an additional office in Middletown, DE.

Simply Dresses, a division of PromGirl, LLC and established in 1998, offers more than 3,000 fashionable, affordable dress styles to suit a woman's every special occasion.


Contact: Paulette Cleghorn, DLPRUSA
2125949480
pcleghorn@dlprusa.com


Contact: Stephanie Finelli, DLPRUSA
sfinelli@dlprusa.com



 

Xcite Prom National Marketing

  • Coming Soon...

Xtreme Prom National Marketing

  • Coming Soon...

Disney Forever Enchanted National Marketing

© Xcite Prom, Disney Forever Enchanted, Xtreme Prom. All Rights Reserved.